We often get asked about our name.
Some people love it.
Some people hate it.
What’s in a name?
The origins of the name came from the building and construction industry which is sometimes referred to as a brutal art to be involved in.
We like the way that one of our inspirations described it, perhaps a bit more eloquently:
“This often brutal and always mercenary industry is, in fact, involuntarily guided at a remote distance by intellectual and artistic passion beyond its ken.” – Robin Boyd
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